Tuesday, December 15, 2009

Announcing Sale of Grenelefe Golf and Tennis Resort


The National Golf and Resort Properties Group of Marcus & Millichap is pleased to announce the exclusive listing of Grenelefe Golf and Tennis Resort in Haines City, FL. Sean Glickman, an associate of Marcus & Millichap’s Orlando office, along with Steven Ekovich and Christopher Karamitsos, co-founders of the firm’s National Golf and Resort Properties Group, will combine forces to market the property. Grenelefe Resort has been brought to the market unpriced and is available for acquisition by market bid.

Grenelefe was a world renowned golf and tennis resort in the 1980’s and 1990’s but, of late, has suffered a series of misfortunes, leaving behind a legacy and with it, a great opportunity for redevelopment. Current ownership acquired the property to convert into a timeshare concept. In 2004, the parts of the resort suffered damage from Hurricane Charley including the conference center, tennis center and guest registration area. Much of this damage has yet to be repaired.

The offering includes 1,273 total acres, three golf courses (one of which is currently closed), 432 rentable/saleable condo units of varying size, a marina tract, a utility plant and 277 developable acres. In addition, this property may qualify for tax benefits associated with a conservation easement that has yet to be filed. Realistically, a savvy investor could market and sell the remaining 432 condo units individually, file for the easement and ultimately recover their entire initial outlay and own the remaining infrastructure free and clear.

This property was just listed on 12/11/2009 and has already spurred a significant amount of interest. There are severable viable concepts to redevelop the property and put Grenelefe back on the map. To view a full offering memorandum for this golf course and other golf courses for sale, please visit www.nationalgolfgroup.com

Monday, December 7, 2009

Steve Ekovich Comments on Golf INC Article

Golf's Pricing Problem
From Golf INC's Blog
November 5, 2009

"Golfers are playing about as many rounds in 2009 as they did in 2008. In fact, for the first three quarters of the year (January to September), rounds actually are about 0.5 percent higher this year than last, according to Golf Datatech’s National Rounds Played Report.

So why are so many course operators in default on their loans, filing for bankruptcy or just plain struggling to survive? Clearly, flat rounds numbers are not translating into flat revenue performance. The PGA of America’s PerformanceTrak statistics reflect that: Total median revenue per facility for the first nine months shows a drop of 5.1 percent. (Median means there are an equal number of courses with revenue below and above that total.)

A recent survey by the National Golf Foundation offers some clues as to what’s happening. The NGF quizzed 300 golfers about how they’re managing their cost per round given the current economic situation and came up with some conclusions that might help operators understand what’s going on with their customers.

Golfers are employing a variety of strategies to cut their costs: 61 percent are playing during off-peak days and times and 58 percent are playing less expensive courses, the NGF found. And 53 percent have cut food and beverage spending. They’re also walking more instead of paying for golf carts, buying less expensive equipment, tipping less and buying used instead of new golf balls.

We’d like to know if you’re seeing those same trends at your courses. How have playing patterns of your golfers changed over the past year? And how have you adjusted your operations to adapt to those shifting golfing patterns? Have you revamped your rate structure? Or provided added-value incentives for golfers? We would like to hear what you think about these critical issues."

Steven Ekovich Comments:

We are valuing golf courses all over the US and are seeing operating statements from those courses which are producing some trends. The single public golf course owner and equity clubs seem to be the hardest hit. Even though rounds are the same or slightly down, revenues for the single course owners are off 8-15% depending on region. The private equity clubs are off even more, as much as 15-20%. EBITDAs are also off, but for those same golf course owners, EBITDA is off more than revenues. However, this is not as true for the multi-course owners. We talked to a lender that has 60 + courses in their portfolio, with a small number of owners controlling those courses. The collective revenue is off approximately 5 %, yet EBITDA is up approximately 6%. The increase in EBITDA is coming from the economies of scale multiple golf course owners have and their ability to cut costs along with a little help from lower interest rates. The question is, if revenue drops further and most courses have cut as much as they can, where can operators find more expenses to cut? The answer is, they can’t.

One more trend we've noticed is that, the Northeast and Midwest course owners seem to be holding their revenue much better than some of the southern states like Florida, and Arizona.
We are seeing some bright spots in the market. There are exceptional operators and managers that are beating the market. We have a client who hired a GM that has moved the EBITDA for 2009 YTD, $250,000 higher by paying attention to the details, getting his staff to buy into his new initiatives, redesigning their marketing and increasing customer service. In another case, we looked at 6 courses from a national owner with EBITDAs from $250,000-$3,000,000 and their EBITDAs are about even with last year. So there are courses cash flowing nicely, bucking the trends and on solid footing without slashing green fees, cart fees etc. It can be done.

Steven Ekovich is the VP, Director of the National Golf Group, at Marcus & Millichap. We have golf courses for sale nationally, help lenders value their golf course REO, sub and non performing assets as well as help owners find solutions to their financing and strategic ownership needs.

Monday, November 9, 2009

Price Reduction for Private Pinellas County Club

The National Golf Group of Marcus and Millichap is pleased to announce a price reduction for the Private Country Club in Northern Tampa MSA to $2,900,000!!!

This golf course for sale in Florida is a cash flowing business with a solid membership base, great location and a built in captive audience within a gated community.

Don't miss this fantastic opportunity to become a golf course owner! For more information on this offering, please visit the National Golf Group's website at http://www.nationalgolfgroup.com/ and click on the golf course Listings tab. If you take a moment to register, you will have access to the full offering memorandum for this course and you will also be able to view our other golf courses for sale. Feel free to explore the site more while you are there by reading about our golf course brokers or reading some of the latest research reports about the golf industry in your area.

We look forward to serving you soon!

Tuesday, October 13, 2009

New Listing For National Golf Group


Private Country Club in Northern Pinellas County For Sale!!!
East Lake Road
Tarpon Springs, FL 34688
  • 18 Hole Championship Golf and Country Club
  • Solid Membership Base
  • Northern Tampa MSA
  • Within a Gated Community of Million Dollar Homes
  • Great Reputation in the Local Area
  • Cash Flowing Facility
  • Upside Potential in all Revenue Centers

For more information on this golf course for sale please visit the National Golf Group Homepage at http://www.nationalgolfgroup.com/. To link directly to the Executive Summary for this course, please visit the Golf Course Listings tab and register as an active user. Please also feel free to read the Bio information about our Golf Course Brokers.

The National Golf & Resort Properties Group of Marcus and Millichap specializes in marketing golf courses for sale - nationwide. Our golf course experts have a combined 43 years of golf and brokerage experience. This, coupled with the most powerful golf course and resort property marketing platform in the nation, provides benefits for both resort and golf course sellers, as well as buyers and investors looking for resort properties or a golf course for sale.

Friday, September 11, 2009

Featured Golf Course For Sale For September 11th

SunRiver Golf Course For Sale
4210 South Bluegrass Way
St. George, Utah 84790
http://www.nationalgolfgroup.com/
Other Golf Courses For Sale!!

  • Exceptional Location
  • Upside in Converting to Semi Private Course
  • Outstanding Layout
  • Newly Constructed Nine Holes
  • Water Source Secure
  • Excellent Condition
  • Huge Upside in Management of Expenses
  • New Irrigation System

For more information on this golf course for sale please visit the National Golf Group Homepage at http://www.nationalgolfgroup.com/. To link directly to the Executive Summary for SunRiver Golf Club, please visit the Golf Course Listings tab and register as an active user. Please also feel free to read the Bio information about our Golf Course Brokers.

The National Golf & Resort Properties Group of Marcus and Millichap specializes in marketing golf courses for sale - nationwide. Our golf course experts have a combined 43 years of golf and brokerage experience. This, coupled with the most powerful golf course and resort property marketing platform in the nation, provides benefits for both resort and golf course sellers, as well as buyers and investors looking for resort properties or a golf course for sale.

Thursday, September 3, 2009

Featured Golf Course For Sale For September 3rd

Sapphire National Golf Club For Sale
50 Slicers Avenue
Sapphire, NC 28744
http://www.nationalgolfgroup.com/
Other Golf Courses For Sale!

INVESTMENT HIGHLIGHTS

  • Just Completed a $2.8 Million Renovation (Course was closed from 11/07 to 5/08)
  • Only Development in the Area to Have Such Broad Zoning and Sewer Rights in Place to Support it
  • Steady Growth Over the Past Twenty Years with Strong Projections for Decades to Come
  • Low Property Taxes
  • Atlanta, GA, Charlotte, NC and Knoxville, TN are All Within 150 Miles of the Property
  • 17 Developable Acres included in the list price
  • 2008 Appraisal for Land Alone was $7.8 Million
  • Approved for up to 659 Units of Mixed-Use Development

For more information on this golf course for sale please visit the National Golf Group Homepage at http://www.nationalgolfgroup.com/. To link directly to the Executive Summary for for Sapphire National Golf Club, please visit the Golf Course Listings tab and register as an active user. Please also feel free to read the Bio information about our Golf Course Brokers.

The National Golf & Resort Properties Group of Marcus and Millichap specializes in marketing golf courses for sale - nationwide. Our golf course experts have a combined 43 years of golf and brokerage experience. This, coupled with the most powerful golf course and resort property marketing platform in the nation, provides benefits for both resort and golf course sellers, as well as buyers and investors looking for resort properties or a golf course for sale.


Thursday, August 27, 2009

Guest Blogger Steve Ekovich: The Ketchup Effect and the Golf Market

To learn more about Steve, go to this website for Golf Courses For Sale!

For graphs and other information from Real Capital Analytics, visit the National Golf Group Research Weblink!

The commercial loan market has been squeezed like a bottle of Ketchup with a clog at the opening of the bottle. We can see there is Ketchup in the bottle, there are loans that can be made, but the restriction in the end caused by lender uncertainty, government regulation and lack of a secondary market has stemmed the flow of loans to a few drips and drabs. With the $2.2 Trillion of commercial Properties acquired or refinanced from 2004 through today, it is tough to have them refinanced since the reduction in values would cause most owners to come to the table with cash.

Prices of all properties across the board have dropped 37% from the peak. Values for golf courses have dropped even more. Since Revenue is down and expenses are up, it is a double whammy to course owners. All commercial property sales reached only 7% of the volume achieved in the first half of 2007, according to Real Capital Analytics. The volume of all distressed properties has doubled in 2009.

According to the NGF/Allied Golf Associations August Report, a survey of 2,100 golf facility operators showed that rounds fell 2.7 percent nationwide on a same-facility basis in August 2007 vs. August 2006. As a result, the year-to-date total is down 0.8 percent through August. The premium public segment is slightly more positive.

Severe weather in the Midwest was the primary cause for the drop in U.S. rounds. However, five of 11 NGF climate regions were actually up slightly. But the Lower Midwest, the hardest hit region, was down 8.6 percent. South Central region has the poorest performance year-to-date, even though the area had a relatively good August.

There have been 71 closures (in 18-hole equivalents) year-to-date as of June 2009. (There were 106 for the full year 2008.) The leading reasons for 2009 closures have been the economy, lack of financing and over-building followed by conversion to real estate. Closures continue to be disproportionately public, stand-alone 9-hole, short courses (executive and par-3) and value price point. However, in general, the private courses that have been hit with members who have lost jobs, members who move and members who can no longer afford to pay dues, are seeing declining memberships, lower revenue and many are at risk of staying open. There are of course exceptions to this. There are private courses in markets not over saturated with good owners or good boards of directors who are increasing memberships and flourishing. In as much as the real estate business is a local business, golf course ownership is a microcosm of that. We have seen two private courses next to each other where one is bankrupt and the other is flourishing; it comes down to debt structure, customer service, good management, cost containment and reputation.

Closures have far outpaced openings in 2009 - so far only 16.5 courses (in 18-hole equivalents) have opened. As a result, the total net supply of golf facilities is continuing to decrease, from a high of 16,057 in 2004 to 15,931 as of this writing (126 fewer).
For golf course owners, the realities of the fact that the “big three”, Textron, GE and CapMark have exited the airspace, has left a vacuum. When loans come due, lenders have a choice, work with the investor and extend the loan or foreclose. Since there aren’t many lenders out there willing to take out the existing debt, especially when Loan to Values, (LTV’s which are down from 70-75%) are currently in the 50-65%.

For new golf course acquisitions there are a few more options. There is SBA financing, hard money and community banks. If a buyer desires an SBA 504 loan which provides 90% LTV, the debt is structured thusly:

Bank - 1st mtg. (50% of purchase and closing costs) – 25-year term, no balloons. Rate is 450 bps over 5-year treasury (currently 7.16%) and it will adjust every five years at the same index and margin.

SBA - 2nd mtg. (40% of purchase and closing costs)- 20 year term with no balloons. Rate is fixed for twenty years

Hard Money loans are 9.5-12% over Libor or other indexes, typically 3-5 year terms.

Community banks that make loans more on the individual’s net worth rather than the property, are offering loans in the town in which the course resides, at approximately 7.5% interest rate, 20 year amortization and a 5-year term. In addition, these banks want to see a certain level of deposits to be kept on hand by the borrower. That amount is usually in the $250K plus range.

While times are tough and the Ketchup bottle is clogged, we can still squeeze new financing out for the right buyer and the right golf course.

Steven M. Ekovich is the Director of the National Golf & Resort Group of Marcus & Millichap. As director, he is in charge of golf courses for sale, consulting and acquisitions for the firm’s clients. Mr. Ekovich has brokered or overseen as a an executive of the firm over $3 billion in transactions. His partner Chris Karamitsos is a PGA professional who also has brokerage experience and has been in the golf industry for over 20 years. The website for the National Golf Group has information on golf courses for sale, finance, and research that may help the interested reader.

Friday, August 14, 2009

Staying Afloat When the Golf Tide Goes Out

Owning and operating a golf course in this economic environment poses numerous challenges. Though rounds of golf are holding steady nationwide, there are pockets around the US where rounds are down more than five percent compared to a year ago. The core golfer has cut back his number of rounds in some places by as much as 50%, meaning new consumers must be cultivated. In 2008 owners saw some operational expenses double while their green fees remained the same or lower. In 2007, for the first time, a greater number of courses closed than came on line. So far in 2009, course closings out number openings by more than 3-1. All of this means that now more than ever, in this economy, the golf business is a zero-sum game; if someone is gaining market share, someone else is losing market share. Thus many in the industry fall into the “rate-war” trap. “Low rate is better than no rate” becomes the business model of desperation and only prolongs the inevitable. This does little to attract new business. It simply gives the patron whose business a course has already captured, a lower rate resulting in less revenue at the end of the day. Like any other sector of the market, new consumers are more likely to pay higher prices for goods and services than their seasoned counterparts.

The National Golf Foundation estimates that there are roughly 30 million golfers in the US and approximately 16,000 golf facilities. In Florida alone, there are over 1,400 courses or about 8% of the nation’s supply. That is a supply and demand ratio that tests the creativity and operational skills of all course owners. Yet, in spite of all the negative factors, there are many success stories in the industry. In one sense, this environment provides the most skillful course operators the opportunity to be very successful. With golf courses closing their doors all over the country, those that have the capacity to remain open will reap great benefits provided that their business model is fluid and adaptable to changing conditions in the market.

The successful owners/operators are taking a three-pronged approach to maintaining a fiscally healthy facility. That approach centers around creative marketing, driving value and developing a good reputation while being as frugal as possible. This multi-facetted strategy, when properly employed, should serve to develop new business and keep core patrons from drastically scaling back their rounds.

Effective Marketing
With regard to marketing there are some very effective non-traditional methods that most owners should consider. In this day and age it is imperative for a course to have some sort of web presence and internet campaign to drive new business. According to Matt Kessler of Active Golf, a golf course software and marketing firm, the goal of a marketing campaign is to make potential customers aware of your course then turn him/her into a repeat customer through specialty offers, loyalty programs and maintaining frequent communication with them. He suggests these five keys to a successful web-based campaign: Third-Party Tee Time Marketing, Custom Web Design, Database and Email Marketing, Online Marketing and Yield Management. While the first four are relatively self explanatory, the last of these is particularly innovative. Using golf management software, pro shops can sell excess tee times online, track results and improve yield by choosing to discount distressed tee times (those times that traditionally, for whatever reason, tend to go unsold). Courses have the ability to provide all rate types and booking windows online and integrate online bookings with software which saves staff time on reservations and customer calls. I know of several clients who have over 150,000 golfers in their databases who receive daily specials on available tee times. This generates business and sells tee times that would otherwise go unclaimed.

Be Proactive
Recently I was calling local golf courses for the purpose of doing a comparative rate study. I phoned no fewer than 20 daily fee facilities. When I spoke to the pro shop personnel, they would politely tell me their rates, ask if I had any further questions and essentially end the call as soon as possible. There was however one course I called that was an exception. Once I received all the data I needed the attendant on the phone employed proven sales techniques to sell me one of the available times. He was willing to negotiate the rate over the phone on one of his off-peak times or even throw in a sleeve of balls if I booked a prime time for the next day. It is much more cost effective to include a $5 pack of golf balls than to lower the rate by $10. That is proactive! This is no environment to have mere order-takers answering the phones. Every member of the staff should endeavor to get tee times sold.

Develop and Maintain a Good Reputation
Based on research by the National Golf Foundation (NGF), word of mouth is the top reason that a golfer will try a different course from the one that he most frequently plays. The NGF data shows that a loyal customer will provide a referral impact of more than one additional new customer each year through the positive referral behaviors that loyal customers perform. However, disloyal customers also provide a negative referral impact and may cost up to one customer per year. The NGF estimates that at a typically priced golf course ($45 peak green fee) a positive referral resulting in a new customer can provide approximately an additional $740 of income per player per year. Yet negative referrals can cost $550 per customer per year. This represents an economic factor that due to its intangibility and abstract nature has mostly gone overlooked by today’s golf course operators. Courses that don’t have a quantifiable referral program in place should experiment and track its progress. You might be surprised at the results. After all, customer services is one aspect of which every staff member has direct control.

Driving Value
This falls into the category of subjectivity but there is a basic premise to value. Does the consumer feel as though the return on his investment of time and money to spend the day at the course, was worth the sacrifice of that time and money? If so, what was it? If not, why not? What could the course have provided that would have changed that sentiment? In an industry that relies on repeat business and new consumers, golf facilities can ill-afford for their patrons to experience buyer’s remorse as they slam the drunks of their cars. Evaluate the tangible vs. intangible value-added benefits to playing your course. Some examples of intangible benefits are, superb playing conditions, clean carts, new and clean range balls, hole-location sheets with instructions on how to read them or GPS on carts, daily stimp meter readings, towels in carts, shoe service etc. Adjust your tee sheet to avoid on-course delays so players finish as close to 4 hours as possible. This might mean running ten-minute tee times as opposed to 8-minute tee times, or conduct a first tee/tenth tee start on busy days so more golfers can access peak times. On-course beverage service should be prompt and frequent. Tangible benefits may include a boxed lunch, bounce-back coupons, merchandise discounts or free golf balls.

Do not hesitate to institute late afternoon functions during daylight savings time that include nine holes of golf followed by an organized social gathering. Some of these may sound familiar: Nine & Network, Nine & Dine, Nine & Wine, Ladies Night, Scotch & Cigar Night, Hospitality Appreciation Night, and the list goes on. Football enthusiasts may enjoy Monday Night Tee Off to Kickoff; a nine-hole scramble followed by dinner and watching Monday Night Football. Don’t neglect junior golfers either. Comprehensive junior golf programs in the summer will cultivate future long term patrons and result in increased parent-child rounds in the short term. Remember that when it comes to driving value creativity is your greatest asset.

Though this happens to be one of the most challenging economic environments in decades, sound business practices and thinking outside the box can help you weather the stormy seas.


Chris Karamitsos is a member of the PGA of America and co-founder of the National Golf & Resort Properties Group of Marcus & Millichap Real Estate Investment Service. The National Golf & Resorts property group specializes in Golf Courses for Sale, Nationwide.